Erborian

Korean skin therapy

Year

2025

CLIENT

Erborian

SERVICES

Creative Campaign, Content Creation, Influencer Marketing

During Amsterdam Dance Event, we hosted an intimate dinner to introduce Erborian’s CC Red Correct and CC Eye Cream to the Dutch market. By tapping into ADE as a cultural moment where long nights often lead to skin redness, we showcased how the CC Red range visibly corrects redness and restores a healthy glow. Through a curated dinner and a personalized ‘get ready’ experience, everyone was invited to pause, recharge and experience the products’ performance in a real-life setting.

The activities

The evening opened with a welcome talk by Cecile, introducing the CC Red products. This was followed by an improvised dance performance set to Charli XCX’s Brat Summer. A branded photo corner featuring bold “BRAT” visuals, a red sofa and Erborian product styling encouraged content creation and social sharing.

Interior & branding

Interior & branding

A bold C-shaped table layout referenced CC Red Correct. It was styled with Bruno Rey chairs and red floral centerpieces with products seamlessly integrated into the design. Red lighting and logo gobo projections reflected both the ADE atmosphere and Erborian’s signature color. White spotlighting highlighted key moments, making the experience immersive, on-brand and easy to capture.

Product placement was woven throughout the event, with CC Red Correct products integrated into the table florals and photo corner. As a fourth course silver trays featuring CC Red Correct, CC Crème and Skin Therapy—paired with a branded heart-shaped mirror, invited everyone to become their own 'dessert'.

Vitakruid