Erborian
Launch event & Korean morning
Year
2025
CLIENT
Erborian
SERVICES
Events, Social media strategies, Influencer marketing
To raise awareness of Erborian in the Dutch market, we highlighted the Super BB Concealer through influencer-driven social content. Influencers joined a Korean morning, enjoying tea, learning the art of Bojagi wrapping and trying Erborian products, with personalized advice from a color consultant.
Korean tea ceremony
A traditional Korean tea ceremony hosted by Moy Chay, in a calm and welcoming setting. Handcrafted cups and simple, thoughtful rituals made it an easy, relaxing experience complemented by the soft flavors of ginseng and yuzu.
The Bojagi wrapping workshop introduced everyone to this beautiful Korean art form in an easy, approachable way. You learned about its history, cultural meaning and connection to good fortune, while being guided through a variety of simple and elegant wrapping techniques.
Merel from Hi Style Academy provided personalized color matching analyses throughout the day. She brought a rack of different colors, allowing influencers to receive tailored advice in between workshops. The sessions quickly became a highlight, with a queue forming as everyone was eager to discover which colors suited them best.
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