Erborian
A night in Seoul
Year
2026
CLIENT
Erborian
SERVICES
Creative Campaigns, Influencer marketing, Events
For Erborian, we developed an immersive event concept designed to build brand awareness in the Dutch ánd Belgian market through a thoughtful, experience driven approach.
A mix of beauty and lifestyle creators
We brought together a mix of beauty and lifestyle creators, from macro influencers to smaller profiles with highly engaged communities, across the Netherlands and Belgium.
For one evening, we transformed Studio3000 in Amsterdam, and 12Antwerp in Antwerp, into a Seoul-inspired cinema. Guests moved through different spaces, including a product discovery area, candy station and photobooth, before entering the screening room.
Styled with soft green fabrics, the space offered a relaxed, cinema-like setting where guests watched the Korean film 'Parasite' from bean bags, subtly connecting the experience to Erborian’s Korean roots. During the break, snacks and unlimited popcorn encouraged guests to unwind, connect and create content.
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