Yoisho

For the brand Yoisho, we created multiple pop-ups at De Bijenkorf. In these temporary settings, visitors were introduced to the world of Yoisho where taste, ritual and energy come together.Within the pop-ups, the focus was on both the product and the overall experience. There was attention to a Japanese way of wrapping and visitors had the opportunity to personalize their own bowl. In addition, a matcha bar was set up where a variety of drinks were served. The entire design and execution were aligned with Yoisho’s branding creating a cohesive and unified experience.