Yoisho

For Yoisho, we created a festive pop-up at De Bijenkorf in December and January, focused on experience and sampling.The activation kicked off with an exclusive influencer event, where we invited a carefully curated group of new faces and brand ambassadors. Guests enjoyed a matcha, wrote a card and received a gift set. We handled full influencer management, from selection and outreach to RSVP tracking, reminders, content monitoring and reporting.During the pop-up, visitors could enjoy a complimentary matcha and post a handwritten card to their loved ones in a custom mailbox, which we collected and sent out daily.From concept to execution, we managed the full production and styling of the space, including the bar, furniture, and all branded elements, everything in line with Yoisho’s identity.