Visit Austria

Visit Austria ski trip

Year

2025

CLIENT

Visit Austria

SERVICES

Events, Influencer marketing, Creative campaigns

For VisitAustria, we designed and executed eight fully hosted winter trips for families, couples and groups of friends across diverse Austrian regions, including Schladming-Dachstein, Serfaus-Fiss-Ladis, Pitztal and Alpbachtal. From talent selection to planning and on-site coordination, we managed every detail end-to-end. In close collaboration with VisitAustria, we curated tailored programs that showcased Austrias winter landscapes through outdoor experiences suited to different interests and experience levels.

Result of one of the group trips

Result of one of the group trips

One of the trips featured four best friends, selected by their followers, but more importantly because of their genuine friendship. The goal was to create a true best-friends getaway: that kind of trip that never leaves the group chat. For this experience, the German railway company ÖBB provided four Nightjet tickets, taking them overnight to Austria. The content resulted in 10 in-feed posts and 25 Instagram stories, generating a reach of 1.34 million. Even more impressive: 75K engagements and an ROI of 3,781%.